In 2015, iconic guitar brand, Gibson took ownership of the legendary “Hit Factory Studios” in Manhattan. This state of the art studio was re-tooled to act as the corporate showroom for Gibson’s extensive roster of brands. In an effort to “re-brand” the new space, he teamed up with Gibson Guitar, to tap into his exclusive network of lifestyle brands and act as media partner for the event in an effort to deliver a unique viewing experience for the “fight of the century.”
#FIGHTCLUBNYC presented in partnership with Rocksmith Clothing and served as a unique VIP viewing experience where over one hundred of New York City’s trendiest and most influential tastemakers in arts and media came to celebrate the start of spring and watch the fight the sports world had been waiting for
Guests enjoyed complimentary cocktails provided by Avion Tequila, Belaire Rose champagne, Cannabis Energy Drink, and Nth Degree Sports Drink. Gibson’s multi-purpose showroom was able to showcase both the fight and its partners on a 7′x 12′ projection screen in the live room and on a 60″ screen in the control room.
He also coordinated various live performances by some of today’s top upcoming musicians to entertain the crowd during the intermissions and fight lead-up.